A common theme among business owners is that they need a way to stand out in the crowd of other companies vying for potential customers’ attention. Large format printing, sometimes known as wide format printing, offers a unique solution. It works in the same way as an ink jet printer, spraying ink onto chosen materials to quickly produce quality prints with impeccable detail and accuracy. However, the difference is that the printers used for this process are considerably larger, allowing them to produce much bigger results.
Whether you’re trying to promote an event, a special offer, or your products and services, these prints are an effective way to engage people in a busy area. According to one study, 71% of people who see a billboard or other large-format print make a note of it, and 50% bring the information up in conversation later.
The great thing about large-format printing is that it is versatile enough to be used in a variety of different situations, from a simple poster to an entire building’s worth of wall graphics. However, there are some things to keep in mind when utilizing large-format printing to achieve your marketing goals.
Large format printing is not as versatile as other marketing tools, such as social media and email campaigns. The reason for this is that these pieces have a specific purpose and are meant to be seen by a large audience, often from a distance. It’s important to understand the intended purpose of a large-format piece before starting a project, as this will help you choose the best material, ink and overall design.
One of the biggest hurdles for any small- to medium-sized business is that they usually do not have the equipment and staff required to produce large-format prints in-house. In fact, most businesses will require the input from professional such as Affordable-Printing, best screen printing company in Salt Lake City, to complete any sizeable project. This is because of the large-scale printers required, as well as the skill and expertise needed to produce prints that are accurate and fit perfectly on a particular surface.
The cost of a large-format print depends on the amount of time and the materials required to complete the job. For example, a single window graphic for a retail shop will likely cost less than a wrap for an entire vehicle that needs to be installed on the street. The price will also vary depending on the size of the print, with larger pieces tending to be more expensive.
Additionally, if the print is going to be displayed outdoors, it’s important to consider how long it will need to last before deteriorating or becoming damaged. This is why it’s essential to use durable and UV-cured inks, which are capable of surviving harsh weather conditions without fading or damage. As a result, large-format printing can be a very cost-effective way to boost your business’s marketing presence and increase brand awareness.